Hubungan Pembaca dan Berita dalam Akhbar Malaysia: Satu Analisis dari Perspektif Editor The Relationship Between Readers and The News in Malaysian Newspapers: An Analysis From The Editor’s Perspective

Main Article Content

Siti Suriani Othman
Liana Mat Nayan
Lee Kuok Tiung

Abstract

The concept of news selection is closely related to news value and internal organizational factors (such as editorial authority, newsroom socialization) and external factors (such as political, economic and ideological factors), as well as news consumers. The news consumer is a highly important element in determining what news to report. The relationship between the news consumer and the newspaper is still vague, and under-studied. This study examines the relationship between readers and published news. Editors and reporters from five Malaysian local newspapers were interviewed to gain insight into the link between news consumers and published news. This study found three types of relationships wherein (1) News Trails News Consumers (i.e. news is influenced by the audience), (2) Reciprocity between News and News Consumers (i.e. mutually-influencing relationship between news and the audience), and (3) News Consumers Train the News. All three give rise to a scenario in which news readers collectively belong to what Benedict Anderson calls an ‘imagined community’. This idea of an imagined community of news audiences is discussed in the closing of this article.


Konsep pemilihan berita berkait rapat dengan nilai berita dan faktor organisasi dalaman (seperti autoriti editorial, sosialisasi bilik berita) dan faktor luaran (seperti faktor politik, ekonomi dan ideologi), serta berita pengguna. Pengguna berita adalah elemen yang sangat penting dalam menentukan berita apa yang akan dilaporkan. Hubungan antara pengguna berita dan surat khabar masih samar-samar dan kurang dikaji. Kajian ini meneliti hubungan antara pembaca dan berita yang disiarkan. Penyunting dan wartawan dari lima surat khabar tempatan Malaysia ditemuramah untuk mendapatkan pandangan mengenai hubungan antara pengguna berita dan berita yang disiarkan. Kajian ini menemui tiga jenis hubungan iaitu (1) News Trails News Consumers (iaitu berita dipengaruhi oleh khalayak), (2) Reciprocity between News and News Consumers (iaitu hubungan yang saling mempengaruhi antara berita dan khalayak), dan (3) ) News Consumers Train the News. Ketiganya menimbulkan senario iaitu pembaca berita secara kolektif tergolong dalam apa yang disebut oleh Benedict Anderson sebagai 'komuniti yang dibayangkan'. Idea komuniti bayangan khalayak berita  dibincangkan dalam bahagian penutup artikel ini.




 



Downloads

Download data is not yet available.

Article Details

Section
Articles